Marketing and Customer Service at Liyana Health Care PLC

Liyana Healthcare

  • Ethiopia
  • Permanent
  • Full-time
  • 2 months ago
Vacancy Announcement: Corporate Marketing and Customer Service OfficerDepartment:Marketing and Customer ServicePosition Title: Corporate Marketing and Customer Service OfficerRequired: Two (2)Reports To: Corporate Marketing & Customer Service chief OfficerLocation: [Hawassa]Employment Type: Full-timePosition OverviewLiyana Health Care PLC (LHC) is seeking a dynamic, proactive, and creative individual to lead its corporate marketing and customer service initiatives. This role requires a passionate professional with strong digital marketing know-how and a customer-first mindset to enhance the LHC brand and promote our healthcare offerings across multiple channels.As a representative of the company, the officer will take the lead in marketing planning and execution, sales support, digital outreach, and client relationship development, while ensuring consistent performance evaluation and alignment with ISO/QMS standards and excellence frameworks.Key ResponsibilitiesMarketing and Branding
  • Develop and execute integrated marketing strategies targeting key customer segments and underutilized services.
  • Initiate innovative public campaigns, digital marketing efforts, and outreach programs to boost visibility and engagement.
  • Oversee the corporate brand's consistency across all touch-points including online, social media, email campaigns, brochures, and more.
  • Conduct market research and competitor analysis to optimize positioning.
  • Track marketing metrics and deliver insights for continuous improvement.
Customer Relations and Sales
  • Build and nurture strategic relationships with healthcare partners and decision-makers.
  • Onboard new corporate clients and negotiate service agreements in alignment with company objectives.
  • Lead and supervise customer experience initiatives that promote satisfaction and long-term loyalty.
  • Monitor client trends and feedback to refine services.
Digital Presence and Campaign Management
  • Lead the planning and execution of LHC's annual digital marketing roadmap.
  • Manage the organization's presence across platforms like Facebook, TikTok, Instagram, and Twitter.
  • Produce and host digital content including vlogs, podcasts, and testimonial videos.
  • Maintain SEO-optimized website content and coordinate paid digital advertising.
  • Report on digital campaign performance and budget allocation.
Performance Management & Quality Assurance
  • Initiate and oversee a robust Performance Management System for marketing and customer service functions.
  • Champion quality and service excellence programs across all customer-facing areas.
  • Ensure operations comply with ISO/QMS benchmarks and standards.
About YouEducational Qualifications
  • Bachelor's Degree Sociology, Marketing Management, Business Management, Public Health and related fields.
  • Strong command of written and verbal communication.
  • Advanced computer proficiency in Microsoft Office and creative tools.
Candidate ProfileProfessional Experience
  • 0 and above years of experience in in the above mentioned disciplines
  • Related experience certification will get an advantage
Personal Attributes
  • Excellent interpersonal, communication, and team-building skills.
  • Adaptable, dependable, and passionate about delivering exceptional customer experiences.
  • Compassionate, culturally sensitive, and emotionally intelligent
Method of Application Qualified applicants are encouraged to send their resume along with a cover letter outlining their relevant experience and credentials to no later than July 6, 2025

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