Corporate Marketing and Customer Service Officer(GP) at Liyana Health Care PLC

Liyana Healthcare

  • Ethiopia
  • Permanent
  • Full-time
  • 2 months ago
Vacancy Announcement: Corporate Marketing and Customer Service OfficerPosition Title: Corporate Marketing and Customer Service Officer(GP)Reports To: Corporate Marketing & Customer Service chief OfficerDepartment:Marketing and Customer ServiceLocation: [Hawassa]Employment Type: Full-timeEducational Background
  • Bachelor's degree in Medicine (General Practitioner qualification).
  • Excellent proficiency in both written and spoken communication.
  • High-level computer skills, including expertise in Microsoft Office and creative software applications.
Position OverviewLiyana Health Care PLC (LHC) is seeking a dynamic, proactive, and creative individual to lead its corporate marketing and customer service initiatives. This role requires a passionate General practitioner (GP) professional with strong digital marketing know-how and a customer-first mindset to enhance the LHC brand and promote our healthcare offerings across multiple channels.Serving as the company's representative, the officer will spearhead content creation efforts-including short educational videos and hosting responsibilities while managing LHC's digital platforms to boost customer engagement. This role also ensures continuous performance monitoring aligned with ISO/QMS benchmarks and organizational excellence goals.Key ResponsibilitiesContent Development and Digital Media Engagement
  • Design and implement cohesive marketing strategies that incorporate educational content, specifically short-form videos, to target key audience groups and spotlight underutilized services.
  • Initiate and manage digital outreach campaigns-both public-facing and niche-to enhance engagement, visibility, and audience education through video-driven storytelling and branded content.
  • Oversee the creation, organization, and consistent delivery of multimedia assets such as educational videos, customer testimonials, and awareness clips, ensuring high-quality production and alignment with brand voice.
  • Host and present video content in a compelling and audience-appropriate manner across LHC's digital platforms.
Brand Presence and Strategic Communication
  • Ensure brand consistency and a unified visual identity across all digital and physical communication touch-points including websites, social media, brochures, and promotional emails.
  • Leverage data from market research and competitor benchmarking to inform content focus and brand positioning through video narratives and campaign alignment.
  • Track key engagement metrics from video content and digital channels, and generate actionable insights to improve future outreach.
Digital Platform Oversight and Customer-Centered Initiatives
  • Oversee and grow LHC's digital footprint by managing official platforms such as Facebook, TikTok, Instagram, and Twitter, with a strong emphasis on audience engagement through curated video material.
  • Plan, coordinate, and present original content including vlogs, health-focused podcasts, and client success stories to strengthen customer loyalty and community trust.
  • Align digital media activities with strategic sales objectives, including client acquisition, onboarding, and relationship nurturing through value-driven multimedia content.
  • Monitor customer behavior across digital platforms and implement responsive content strategies that address feedback and enhance user satisfaction.
Performance Management & Quality Assurance
  • Initiate and oversee a robust Performance Management System for marketing and customer service functions.
  • Champion quality and service excellence programs across all customer-facing areas.
  • Ensure operations comply with ISO/QMS benchmarks and standards.
Personal & Professional Expectations
  • Act as the corporate face of Liyana Health Care and uphold the brand's image and values.
  • Abstain from engagement in competing business ventures.
  • Maintain the confidentiality and integrity of organizational materials and data.
About YouCandidate ProfileProfessional Experience
  • No prior work experience required for candidates with an advanced medical degree (General Practitioner).
  • Possession of certifications or training in social media management is considered an added advantage.
Personal Attributes
  • Excellent interpersonal, communication, and team-building skills.
  • Adaptable, dependable, and passionate about delivering exceptional customer experiences.
  • Compassionate, culturally sensitive, and emotionally intelligent
Method of ApplicationApplication Process: Qualified applicants are encouraged to send their resume along with a cover letter outlining their relevant experience and credentials to no later than July 6, 2025

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