Sales and Marketing Manager at Beka Food Manufacturing
- Ethiopia
- Permanent
- Full-time
Location: Addis Ababa, Ethiopia
Company: Beka Food Manufacturing
Employment Type: Full-Time
Application Deadline: 07/08/25Company OverviewBeka Food Manufacturing is a dynamic and fast-growing company specializing in biscuits, bakery products, and coffee roasting for both domestic and international markets. We are committed to delivering high-quality products, enhancing customer satisfaction, and fostering lasting relationships with our clients through innovation and strategic market engagement.Key Responsibilities
- Develop and implement comprehensive sales and marketing strategies to increase revenue and brand visibility.
- Propose and execute CRM-based marketing strategies to identify, engage, and retain potential and existing customers.
- Expand customer base through acquisition of new agents, distributors, and partners across key market zones.
- Manage and supervise import-export operations, ensuring compliance with international trade regulations and Ethiopian customs procedures.
- Oversee all marketing campaigns, digital promotions, and communication strategies, aligning with business goals.
- Maximize market share by introducing innovative products and distribution approaches.
- Set and monitor sales targets, push for target achievement, and supervise the performance of sales units.
- Conduct regular market intelligence, competitor analysis, and customer trend research to guide decision-making.
- Prepare detailed monthly and quarterly sales, marketing, and logistics performance reports.
- Represent the company at trade shows, exhibitions, and industry networking events.
- Bachelor's degree in Marketing, Business Administration, International Trade, or a related field. Master's degree is preferred.
- A minimum of 6 years of overall professional experience.
- At least 1 year of hands-on experience in import-export operations, with knowledge of Ethiopian trade logistics and documentation.
- At least 2 years of experience in sales and/or marketing, preferably within the FMCG, food manufacturing, or related industries.
- Demonstrated expertise in CRM systems and data-driven marketing tools.
- Proven track record in achieving sales targets and driving market share growth.
- Excellent communication, negotiation, and presentation skills.
- Strong analytical and multitasking capabilities under pressure.
- Proficient in Microsoft Office Suite, CRM platforms, and digital communication tools.
- Fluency in Amharic and English (both spoken and written) is essential.
- A valid driver's license is an advantage.
JobWeb Ethiopia